Don't take my word for it.

"Here's What People Like You Are Saying About The Art Of Approaching!"

Let's face it. There are a lot fo SCAMS out there on the internet. Guys who write books or articles looking to take advantage of others for the sake of a quick buck.

How do you know what's for real, and what's full of B.S.?

YOU FIND OUT WHAT OTHERS HAVE TO SAY! THAT'S HOW!

Now, anyone can "fake" a few testimonials for the purposes of selling their product. That's why I want to share with you some actual testimonials from REAL people who've bought and read the Art Of Approaching course.

All these testimonials came from people who've bought my course, read it, and actually went out into the workd and USED IT.

I am including their screen names instead of their real names to help keep their privacy. But that doesn't make what they have to say any less true.

See for yourself what others think of The Art Of Approaching...

Expert Testimonials:

"Joseph Matthews... is a known expert at approaching women
and teaching men how to approach women."

--David DeAngelo, Dating Advice Expert


"As an expert on playing the dating game, I can easily tell you there are few out there more knowlegable about meeting women than Joseph Matthews.

His Seven Part E-Mail course is so good, its better than most books sold on the subject! I simply can't believe he gives it away for free.

Every man out there should take advantage of Joseph's generosity and sign up for the free seven day course. Following its secrets alone will give you a huge boost in your success with women. "

--The Player, Dating Advice Expert


Audio Testimonials:

Men Praise THE ART OF APPROACHING!

LISTEN To What Real Students Have To Say...

"I purchased the book, The Art Of Approaching, and actually I have a small success story here. I found the book very "confidence building," especially the sections on flirting guidelines of what to do - and what NOT to do - and I found myself guilty of a lot of this stuff, and other things I should be doing. Actually, last week I had a date with a six-foot-two fashion model, and maybe even more amazing - she's 26 years old and I'm 54! I wouldn't have believed it if I wasn't there myself! It's a great book with a lot of practical advice, pretty easy to understand, and it sure made a difference!"

--Bob from Neighborville, Illinois


"The thing I like so much about Art Of Approaching was that it really offers a systematic way of building your game up to the level that you want it. It talks about how to become more confident - and after reading that section, I still read it quite frequently, it teaches you how to get rid of your bad habbits, and through that I've become a lot more confident around girls and just people in general. He really breaks it down and makes it real simple for you. Also, he gives line openers - and I have a really hard time thinking of stuff to say to girls, so I just used some of his stuff, and it just "clicked." He gives ways of reading a girl's body language, how to improve your own - which is also a very key aspect for getting your game better - and when I talk to girls now and tell them stories, they seem a lot more engaged and just more interested. I also have a lot greater ability to flirt with anybody. I just have lots of fun starting up conversations with cashiers, waitresses - whatever!"

--Chris from Rawlston, California


"I recently bought the Art Of Approaching a few weeks ago, and to give you a little background information: Before I bought this book, I had NO success with women. I didn't know how to talk to them, I was afraid of them, and if a beautiful woman came by me, I would just clam up! It was maybe three days after I got the book, and I just read the descriptions of what was taught in the book of how to approach women, what to say, body language, how to carry myself, and what everything meant - and I start applying it. Three days later, there was this beautiful woman in this office building, and all the guys were around looking at her, but they were all afraid to say anything! So I used what I learned and I opened her. Before it was over, I had heads turning, everybody was looking at me, everybody was wondering "how'd he do that?" That's a major accomplishment for me and I'm better at talking to beautiful women, and I credit that to this book."

--Tavares from Atlanta, Georgia


"Recently I moved overseas to work in Southeast Asia, and the Art Of Appraoching is essentially the first book on the subject that is very specialized in this manner. What is good about it is it's focused one aspect of the game where many guys have problems on. Without the approach, NOTHING essentially happens. I would like to thank you for writing this book and allowing me to learn about this very specialized field. Your techniques and your approach works essentially everywhere in the world!"

--Lam From Virginia


"Well, I just want to say that I'm really glad that I read the Art Of Approaching! Its like fishing. Before reading The Art Of Approaching, the collection of my bait has only one, and now my collection has a variety of different colors, shapes, and sizes of bait. And you can use one on top of the other. It's really fun! And for guys who are still hesitating, go download the Art Of Approaching! Trust me, this will be a worthwhile investment."

--James From Carbondale, Illinois


"I want to share my history of success after reading this amazing book. This book is going to change everything you would like to know about women. It's A+++ material. If most of you want to leave your average, frustrated times in the past, you're going to change the way you see approaching women. It's going to make you approach without fear. In a few words - it's amazing!"

--Guillermo from Mexico City, Mexico


"I just want to let everybody know that the material that's been sent is very beneficial and I recommend it to anybody that has struggled with the dating world. It's the honest truth, and I strongly it for everybody! So go purchase this material. There's lots of ways explained as far as approaching women, how to look, how to dress, how to act, and be and my buddies practice it when we go out. It definitely works! I've gotten a whole bunch of numbers and me and my buddy are pretty much pimpin'!"

--Dexter from San Diego, California


"My feedback on Art Of Approaching: Basically, I'd like to say there's a lot of material out there. Some so-so, some very poor, and some extremely good. Art Of Approaching definitely falls into the extremely good category! As the author himself says, there's a lot you can learn about this whole area. People can term it as being "inner game" and "outter game," but the most important step - without which nothing else really matters - is the approach. It gives men a lot of fear and anxiety, basically, but the Art Of Approaching provides a very well written and well structured book that really explains how to get over the anxiety and the fear, and really gives out a very clear approach to approaching, basically. As I said, it was very well structured, and makes you want to hit the road as soon as you've finished it."

--Rahul from Glasgow, UK


"Regarding how your teachings have helped me out: its like someone has provided a key to a map. You can read the symbols on a map, but until you know where you're going and how to get there, its just a bunch of garbled information. Its been an absolute bitch slap of an awakening, and its like going all the way from kindergarten to a full degree. Hopefully with a bit more practice, I'll be getting a PhD really soon!"

--Adam from Johannesburg South Africa


"I've had the Art Of Approaching for several weeks now, and I'm really glad that I purchased it. I've always been pretty decent with women, but the Art Of Approaching has really given me the confidence to go after the really HOT women - the 9s and 10s. I've always had pretty good success from 7s on down, but I was always kind-of nervous and lacked confidence approaching the really hot ones - the 9s and 10s. Well, the Art Of Approaching has really helped me in that area! I recommend it to anybody. It's cheap at twice the price! So if you want to get that area of your life taken care of and build more confidence with women, I heartily recommend Art of Approaching."

--Kieth From Fresno California

Customer Testimonials:

ChickMagnet101 said:
What Do I Think of Art of Approaching?

Well in my opinion, there are few other things that make ¡¥The Art of Approaching¡¨ stand out:

First, it takes all the ¡§guess work¡¨ out of approaching women. I like the fact that this guide gives SPECIFIC examples of how to initiate a conversation with a woman that¡¦ll spark both her curiosity AND interest.

Its few places I¡¦ve found which gives you detailed information on how to walk up to a girl and start talking to her. What¡¦s cool is these techniques have worked for me in many different settings (bars, bookstores, the beach, etc.)

Another thing I like is Joseph¡¦s emphasis on adapting a whole lifestyle change. It¡¦s cool that he talks at length on how to increase your confidence and make yourself a better person. Unlike a lot of resources, he seems to actually LIKE women.

It seems like a lot of the other guides out there are written by former losers who want to use and abuse women to make up for years of being scorned. So it¡¦s refreshing change from the other resources I¡¦ve checked out.

It¡¦s more about making changes to yourself and learning how you can be more attractive to women.

Another thing I liked about this resource is how he provides a ¡¥Boot Camp¡¦ section where you receive a checklist to help you learn the art of approaching. This is one of the first places which tells you ¡¥how to do it¡¦ instead of ¡¥what to do¡¦.

The boot camp section is perfect for those who can¡¦t think of how to start meeting women.

Finally and most importantly, I enjoyed ¡¥The Art of Approaching¡¦ because it can teach you how to open women and engage them in conversation.

You can tell Joseph spent a lot of time on this one particular section. In fact, there are over 100 pages of material which covers many different techniques you can use to approach women.

Now I do have one slight negative comment¡K

The damn book is over 340 pages long!

I¡¦m a quick reader, but it took me a couple of days to get through it and take notes. I see the average guy having trouble with completing it. The 80/20 principle dictates the most guys will look at it, see it¡¦s length and never get around to finishing it.

I think the guys who do this are missing out because it¡¦s got a lot of useful information.

Maybe to help them out, there should be a condensed version which gives enough information to get started. Kind of like a Cliff¡¦s Notes version.

Well that¡¦s my .02 cents.

Thanks Joseph¡Kkeep up the great work!


Donovan says:
The Art of Approaching provides a simple, straight forward approach to approaching that transcends methods. I still look back on it and brush up on some essentials that I¡¦ve forgotten.


irwa82 says:
I really loved the Art Of Approaching and can¡¦t wait for more. One of the things about it that really sticks in my mind is how you taught us how to tell if a woman checks you out.
When the eyes flick down and then back up again as they pass you when you¡¦re walking down the street. Since learning that I have seen lots of women checking me out and it¡¦s really helped boost my confidence.

Thanks for the great work you have put together.


Machielovic says:
The Art Of Approaching is just a great e-book to start getting results in the real world. All of the other methods won¡¦t do sh*t for beginners if you do not start approaching! If you are also someone who does not like to go out consistently and do not meet a lot of women, you better know how to do it right¡K


Wizard says:
I have spent a lot of money on different people¡¦s products and most of it didn¡¦t tell me what I wanted to know. After buying the Art Of Approaching and also the Advanced Multi-Media Course, I started to find and understand some of the information that I didn¡¦t find in other peoples material. I now feel more confident about approaching beautiful women, but I still feel I have a long way to go, and a lot more to learn before I reach the level I would like to be at.


jlbarfie says:
IMHO The Art of Approaching is an exceptional value, especially when you consider the cost of some of the other material out there (for that matter even compared to less expensive eBooks). I¡¦m new to the community and as such don¡¦t have a lot of experience with other courses, but the few I have tried haven¡¦t been up to par with AOA. Joseph gives you a lot of useful information presented in a straight forward, easy to read fashion. I¡¦m not shy about requesting a refund, and have with other courses, but AOA is a keeper and well worth the money.


Collective Soul says:
The Art Of Approaching is, without a shadow of a doubt, the most comprehensive and informative manual on seduction and dating. Joseph lays down the bare facts in an easy-to-understand and digest format.

Everything in this e-book is within grasp of ALL men seeking to learn or improve on their seduction techniques. Not only does Joseph focus on the actual mechanics of seduction and dating, but also on the extremely important subject of INNER GAME.

This book has definitely made a huge impact on the way I view dating and more importantly on the way I view myself!


Chukcha says:
What I really enjoyed about The Art of Approaching was the emphasis on the psychological aspects of meeting women. One of the key things that I took away from the book can be summarized by the title of a subsection: ¡§Women are not attracted to men who aren¡¦t attracted to themselves¡¨. This made me realize that in order to have positive, successful interactions with women, I needed to improve my interaction with myself, and to get rid of all the negative beliefs that hinder me from reaching my goal. Once I identified the things that needed to be worked on, the approaching women part became almost straightforward, thanks to the ideas from the Bootcamp section. There is still a lot to work on, of course, but now I am confident that I have what it takes to succeed.


ignoramus says:
My journey in this world of wingmen and routines started with ¡§The Game¡¨ by Neil Strauss. I got my eyes opened to a lot of things that were quite obvious, but things that I¡¦d never thought about in that way before (isn¡¦t always like that with stuff that¡¦s ¡¥obvious¡¦?). Anyway, after finishing the book I continued my journey to The Mystery Method¡¦s homepage, and after reading a couple of free articles they recommended to check out the Art Of Approaching. I clicked the link to go to the AOA-website, and immediately purchased the full AOA-course.

Now, to my thoughts on the product: What struck me first was that it seemed to have a much more ¡¥human¡¦ take on how to meet women. I had read quite a lot on other methods before buying the AOA, and many of them seemed quite ¡¥robotic¡¦ (in lack of a better word). When I read the AOA it seemed like friendly advice that was always spot-on, in stead of the somewhat impersonal approach some of the other courses seemed to go for. I have yet to go through with the bootcamp-part of the book, but I will as soon as I have the time to do so. But just by reading the e-book I feel more confident, and also more happy with myself, so I am eagerly anticipating what will happen when I start going out in the field. I¡¦m already picking up on the body language of girls who are interested in me!

Or to say it in one sentence: I think the AOA is brilliant!


QtanJ says:
There are a lot of books out there, and only a few which are worth reading. This is one of those and it¡¦s not really expensive. If you only want one book, then this is a good choice. And since the approaching step is the hardest one (because you don¡¦t get practice if you just don¡¦t approach) it¡¦s a good thing to have a book like this for beginners.


Imperfection says:
I agree with others when they say that this information is available other places as well. But the way you have combined the knowledge into one single book/file is great, and I liked that there was a ¡§flow¡¨ in the entire book. Made it easy to read a lot or just a little without feeling you missed out on anything. I also liked the way you showed how to create our own openers by how it was structured.

I see this book as a very solid product and I have no regrets about buying it.


crash says:
What I really gained from the Art Of Approaching was not only a better understanding of how women tend to think when they are approached, but a better, clearer vision of my own thinking. What this has led to for me is not only huge success with women, but in my life in general. I have been able to use many of the ideas in creating rapport with clients, friends and pretty much anybody else. There is so much more to it than just picking up women. The course works, plain and simple. It has led me to so many other topics, (eg: NLP) websites, and a few wannabe ¡§gurus¡¨.

The Art of Approaching is something I always recommend to my friends when they ask, ¡§How did you pick HER up?¡¨ or, ¡§How come the girls always come up to you?¡¨ It has without doubt made my life more enjoyable than ever before. It¡¦s taken a while to learn it all, but it has paid off in dividends. There is always room to improve, so bring on the next step! I just hope I¡¦m ready for it.


Rahan says:
I wouldn¡¦t say Art of Approaching only changed my life. It changed ME.

It changed the way I thought, the way I acted. It helped me become someone that doesn¡¦t give up before starting, and not only does that apply with approaching and meeting women, but also in every part of my life. I learned how to build rapport with women, but also people in general. I used to think about what to say next instead of listening.

Now I know how social interactions really work and my life is a hell of a lot more fun since I¡¦ve learned how to finally connect with women.

An interesting fact is that this product is international, my mother tongue is French and since this book is well written and easy to understand, I could get every bit of information out of it and the best part is it applies to everyone on this planet, whatever language they speak.

Thanks Joe!


HerculesAML says:
I have been reading and applying other techniques so far but there turns out to be something missing always in those. I was thrilled by your style and the Art Of Approaching because it filled in the missing details. Also, it is much more reasonable and doable, and I feel I can actually apply it to my life.


Vasea said:
I am freshly starting to dig into the Art Of Approaching! So far (also from the mp3 section as well), it appeals to me more that other (complementary?) materials. I REALLY hope that there is a hope even for somebody at my level (pretty much zero). Okay, enough self-pity. Sorry. :-)

I like it because it is straightforward and clear! I should mention that I am in a foreign country where I can barely speak the language (German). If you are a speaker of a Latin language, you know how not so easy speaking German can be.

In any case, it is interesting material and nicely written (I love the conversational style!).
Cheers and keep up the good work!

Good luck to all the guys out there!
V.


TheIdiotPrince says:
The greatest lesson I learned from the Art Of Approaching was to release your attachment to the outcome and just enjoy the experience. I started doing cold approaches with a friend of mine as a way to pass time. I still remember the moment when it clicked, when I realized that are women nothing to be afraid of, worshiped, or manipulated. They are just people, and when you engage them on that level, they are in general easier to speak to and way more FUN than the average man!

When she sees that you place enormous weight on your interaction, all she sees is the potential for a hard fall, and even if she likes you, she will be held back by her fears.
But if you are light and carefree, and enjoy yourself regardless, she will feel safe (both with herself and with you), and you can turn her thoughts to what all women really crave: fun, excitement, good times, and finding that man whose touch sends her into transcendent orgasm!

Women are crazy, eh?

Peace and Happiness.


Orlando says:
I know this guy that went to a bootcamp with Joseph.

We were at the same level pretty much. But he came back a completely different person. It was nuts. It took me about six months to be able to do what he could do.

Of course¡Kby those six months, he was getting 3-somes every now and then. I still can¡¦t believe it.

He introduced me to Joseph¡¦s book and specially the ¡¥Bootcamp¡¦ idea.

I like how it is designed to ¡¥Break any limits¡¦ you have to build a completely different thing.

When I first got it, out of the rush and not really thinking, I did 6 approaches a day for 3 weeks straight.

I¡¦m still proud of that.

Since I¡¦m still nervous when talking to chicks, I¡¦ll continue with my bootcamp until I know what ¡¥true confidence feels like¡¦.


Anthony says:
It is the most comprehensive and easy to follow manual on the market today! And I have gone through many such courses. Packed with so much information that it leaves no room for doubt or questions as to how to apply this stuff. My fears of approaching women are all but gone!

I find it so easy to approach women now that I find it ridiculous to think that I was afraid of this. Approaching women is not a problem for me anymore now that I have this knowledge I wish I had long ago. I highly recommend the Art Of Approaching to any man who ever wished that they could approach the hottest women in the club or bar or anyplace they can think of but just didn¡¦t know what to do or say!!! It was a lifesaver for me!!!


Luciano says:
I love the course. It¡¦s one of the only things out there that talks specifically about approaching. Other styles do talk about it, but it¡¦s generally just a quick section. AOA is great too because it also covers inner game issues related to approaching. Approaching is half the battle anyway, so this book is pure gold.


Dude12321 says:
Wow this guy knows his stuff! I love the course. I¡¦ve been reading his emails and it definitely enlightened me from being a guy who had zero chances to definitely more chances with girls. It¡¦s easy to follow and different from other books from other artists, this Art Of Approaching definitely could help any man, ANY man.


Hurricane says:
The e-book ¡¥Art of Approaching¡¦ is a great introduction to the one part of dealing with women that most men find the greatest difficulty with - the approach. They don¡¦t know what to say and look for great ¡¥pickup lines¡¦ that will make any woman swoon. But of course if the delivery of these lines is not congruent with their comfort level in dealing with women, they will fail in almost every single circumstance.

Following the advice in AOA will help men get on their way to meeting women with more ease then they have had in the past. Of course it is up to them to start getting out there approaching people, but the basics of what they need to know is all in the book.

Fantastic intro to those whose lame excuse is ¡¥but I don¡¦t know what to say¡K.¡¨ AOA is lacking some fundamentals needed in attracting women, but this book isn¡¦t about attraction - it¡¦s about approaching. In that sense it¡¦s a must buy for those that want to taking attracting women seriously.


Ben K. says:
Blows Away the Competition - is my opinion on the course. I¡¦ve tried over 12 other programs just like it in the last 6 years, and nothing has come close to Art Of Approaching.

I¡¦ve used this course for 5 months now and it has changed my understanding of women. I can now approach any woman and have a fantastic time with her.

I¡¦d highly recommend this book to any guy. At first I was skeptical, but when I read the book it all made sense. Knowledge is Power. This is a must have book!!!


Preparedimprovise says:
If I have to describe the Art Of Approaching in 1 word it will probably be ¡§life-changer.¡¨ It has changed my life big time. After I¡¦ve read it I was thinking about it in the mall. I saw a HB walking by and there was a strange flicker in my mind that said ¡§a f*ck it, just go for it!¡¨ I opened the girl with a opinion opener a little small talk and I even managed to get her phone number, called her up for a date and¡K¡K she was my first ex.

I like the Art Of Approaching the best because it¡¦s not so ¡K how would I say it¡K.. difficult, and not so technical, you know? It¡¦s easy to read and understand and no rocket science psychology (however I find psychology very interesting, but a friend of mine doesn¡¦t understand a thing of it and still understood it when he read AOA). I would recommend the Art Of Approaching to every man that wants to approach (and more) all those single HB that are waiting for them


Selector808 says:
Hello, I am a female and I don¡¦t actually use these techniques for picking up people. I came across this website and realized that a lot of these techniques could be used in the business world. This is especially true considering a lot of the time you¡¦re approaching people ¡§cold¡¨. I¡¦m trying to do the same thing a guy trying to pick up a girl is doing. I¡¦m trying to get a lead to like me and be interested in what I have to offer without turning them off with the typical song and dance. Has this helped? Absolutely. I¡¦m much better at reading people and my confidence has improved when approaching people. It¡¦s a good buy and is well worth the price (it¡¦s very affordable). You¡¦ll learn new things every time you read it!


Neltharius says:

What do I think of the Art Of Approaching?

It¡¦s very effective for me. I¡¦m a naturally good conversationalist once the rapport starts building, but I could never muster the courage to approach or even ask out a girl I know. Like you said, the approach is one of the most neglected aspect of the pickup arts. One can¡¦t advance if he doesn¡¦t know the basics well. My sticking point is still the overwhelming approach anxiety and resulting nervousness, but I¡¦m sure with enough practice and some help from the audio and my friends I¡¦ll be able to reduce it if not ignore it. Plus, Art of Approaching is systematic, but not overly technical. That means not too many contrived situations. I suck at that stuff.

Did I like it?

It¡¦s definitely an investment I¡¦m glad I made. Some of the other pickup systems I bought were from lesser-known names and were far more expensive, even during a bargain. Those never worked too well for me, and it was somehow ¡§my fault¡¨ that they didn¡¦t. $100 is still pricey for a college student, but I¡¦m sure the general social skills and confidence I develop from the system will do much more than simply earning me a return.

How has it helped me?

The multimedia format basically hammered certain concepts in. I¡¦m more confident about just talking to women, I¡¦m slightly more aware of what I¡¦m doing, and I can read body language better. Huge plus in any social interaction. The strategic thinking helped out as well, as it dissected a hectic complicated situation into a series of steps. Being a systematic guy myself, I was able to learn that easily and apply it to my life. My goal isn¡¦t only to meet women. I¡¦ve made some new friends using Art of Approaching as well. Life-changer? Not really, but it definitely improved my life¡¦s quality drastically.
I¡¦d also like to reiterate a previous comment about how this applies to the business world. I¡¦m a shark in my classes and that¡¦s because first of all I participate, and second of all, the story-telling section gave me insight into how I should answer questions to establish myself as an authority (not nerd) in the eyes of both my professors and my peers.

Would I recommend it to anyone?

I¡¦d definitely recommend this to my friends who have trouble with women, or are good with women, but can¡¦t approach them. I¡¦m Asian, so a special recommendation goes out to all my yellow brothers who still have the self-defeating mentality of ¡§Asians don¡¦t get girls.¡¨ APB and Papa from RSD (bad word, I know) did it. Any Asian with a shred of common sense and confidence can as well.


Raven said:
I think the Art Of Approaching is the most complete approaching method on the market right now. The Art Of Approaching is a comprehensive learning method of how to be more successful with women, especially on overcoming the fear of approaching and be comfortable and confident around women.

Not only do I like it, I love it, because the Art Of Approaching is responsible for an improvement on my love life and dating skills, making my life more enjoyable.

The Art Of Approaching helped me a lot, especially increasing my confidence, my self esteem, and my life over all. It¡¦s like you having a helping hand around you when you most needed.

Everyone who is serious about develop or increase their dating skills should obtain this wonderful method. Joseph Matthews is a real seduction master and a real authority on dating and seduction. I recommend this method, like I said before, to every one who is really serious about improving their dating skills, love life, self esteem, and life in general.


Dwizzite said:
When I think of the Art Of Approaching, I think of it as a course. For anyone who actually took the time to read through the ebook once, read it again, and take notes to make sure it digested, and then follow through with the multimedia course, you will begin to notice on a subconscious level a different way of approaching women, both physically, and psychologically.

Of course, if you read it and don¡¦t use it, you¡¦re wasting your time and money. If you do use your new knowledge from this book, you will not only change the way you communicate with women, but you will have a great resource to improve your social life.

For the purposes of approaching, I thought the content was great. A few things about what to do after approaching weren¡¦t clear, however this book is about approaching.

Topics that I didn¡¦t think would be covered, like the section on a social life, body language, and ¡§strategery¡¨, really helped me. I remember the mindfulness you mentioned of realizing that most of the high quality women we meet won¡¦t be from cold approaching, but from our social circles, and I think that it is an area that could be given its own attention, even its own small ebook.

Overall, a wonderful resource and reference for someone just starting out. May you go out and use your earned knowledge for the better good of making all women you meet feel good.


Pherio said:
Over all it was informative and I enjoyed reading it. I think the most valuable thing you can gain from this book is a sort of confidence instilled by simply having a teacher and using their success as a boost for your own.


Down4funn said:
I work and go to school and there are beautiful women around me all of the time. I¡¦m not scared to approach women, it¡¦s just that I would go blank once I did. Well, I got the Art Of Approaching and read through it, and then each day I would read a section and all the while practice everything that Joe laid out for me in his book and the results have been phenomenal! I don¡¦t get time to go out much because of my schedule, but I don¡¦t need to because this material works all of the time anywhere, if you haven¡¦t gotten it, get it!!


Roberto3331 said:
The Art Of Approaching definitely helped me on my fear of the approach. I didn¡¦t know what to say to girls. I felt like I was a loser and it seemed that everyone had a girlfriend, but me. When I read the Art Of Approaching, a part of me seemed to awaken. I felt like this was the key to starting conversations with girls.

I then got off my ass and tried the material in the Art Of Approaching. It worked like a charm. It was easier than I thought to start conversations with girls. After awhile, I realized it didn¡¦t matter what I said in the opener. I can freestyle different versions of the materials in Art Of Approaching and I can get numbers now.

I guess it was just the fear of the unknown that was holding me back. And the Art Of Approaching helped me get past that fear.

Kudo¡¦s.


Kobeonetime said:
I¡¦m awesome and gosh darnit people like me. I was listening to my ipod when I heard Joseph Matthew¡¦s voice - giving me the assuredness to talk to the girl on the bike next to me. But, I never really needed the audio help because The Art of Approaching had dealt with my many of my internal issues. It¡¦s a very complete course and uses simple casual language. No question about it! You¡¦ll Always be Prepared!


Reaper490 said:
Seriously, the Art Of Approaching rocked, very in depth and definite must read for any APUA, or established PUAs alike. I¡¦ve read the Venusian Arts and Juggler¡¦s Ebooks, and the Art Of Approaching is on par with both of them.


Chuck said:
Hi, I like the book, and I like the opinion openers; I think they¡¦re, by far, the most effective. I¡¦ve read the book once and am on the way to my 2nd and 3rd times and am looking forward to getting to be a good PUA.


Lookingforthebest said:
I¡¦d like to start this off by prefacing that I¡¦ve read a few books on that topic. How does your book differ from the others?

Well everybody can become superman (I mean the muscle structure) by visiting the gym regularly. This also counts when it comes to women - everybody can become successful with women by learning how. I¡¦ll use my example of superman to explain it. All these books give a way of becoming superman (be successful with women), but in my opinion your book, The Art Of Approaching, gives the quickest way, described in understandable language with all steps covered (from overcoming the fear to actual dating).

If I had a choice now to buy all those books I¡¦ve read, or yours, I would chose yours with no doubt and not waste my money on the others - yes, they give some good tips and advice, but they not give enough solid basics, while your book is a very good start. I¡¦d like to thank you for writing this book and letting people chance to feel the success with women in a quick efficient way!


Paolo said:
Well, for me¡K I¡¦ve learned that the attitude is far more important than techniques. Without the right attitude when it comes to approaching woman, whatever tricks you have¡Vor even the best tricks in the world¡Vwon¡¦t work for you. You may seduce her for a moment, but she¡¦ll smell that you¡¦re faking it¡K and your effort wont work.

It¡¦s much more on the right thing to ¡§do¡¨ rather than the right thing to ¡§say.¡¨ I¡¦ve learned that openers are just ¡§secondary.¡¨ Women still looks on how they feel about you, not on what they hear form you.

As of now, I have 8 prospects and these women have gone crazy. Thanks a lot! I¡¦m confident now and I have ¡§metamorphed¡¨ from my old geek personality. I can strike up conversations with women whenever I want, no matter how beautiful she is, whoever she may be. I was like a ¡§walking lady-meeting machine!¡¨ LOL!

Well guys out there, just develop your attitude and the rest will follow. And by the way, I personally think that your book MAY not be the best¡K But it is guaranteed to make you successful. This book is more than techniques, it¡¦s a system on how to live.


geses said:
I am always wary about products before I purchase, but the openers in this book come highly recommended.


Writer Guy said:
The short version: it works.

The slightly longer version: it totally works.

I think we ultimately have to be realistic; no single course of any type will make someone a star in anything. Acquiring exceptional skills in any endeavor¡Vfrom soccer to stamp collecting¡Vrequires time and effort. However, some courses can give you solid results that make a genuine difference, and ¡§The Art of Approaching¡¨ definitely pulls no punches.

No man will ever have a 100% success rate with women. Admittedly, we men often make errors in our approach. What makes matters exponentially more complicated is that women have a myriad of issues that we men will never have to deal with in our lives. Therefore, given that women are (as we are) rational beings, rejection is bound to be a reality for each of us at one point or another.

Although life with the ladies is tough, Joe gives men a fighting chance with his course. No, there are no mind tricks that will get all women to beg for a date. However, ¡§The Art of Approaching¡¨ does do an awesome job of filling in the gaps in our dating knowledge; thereby taking our dating skills to the graduate level. Any man (with the exception of the absolutely most clueless of men) can drastically strengthen his game with the course. Going from zero to game in nothing flat is no longer a pipe dream. If a man already has some game, he will have some serious game with a little effort.

Prior to reading through ¡§The Art of Approaching¡¨ a few weeks ago, I was decently successful with women. I had girlfriends and regular dates. I would say that my success rate was about 70% overall. However, I always saw approaching women as a necessary evil to some pleasant end. Initiating a relationship with a woman was never something I could totally enjoy. All I can say is that I am now having fun with my approaches, and the ladies are enjoying them, too.

A man does not need to make the approach some sort of a high-pressure sale. Smooth is fast, and fast is smooth. Engaging women is a blast, and ¡§The Art of Approaching¡¨ provides the direction.

I would recommend this course, that is for sure. The only problem is that there would be more competition out there¡K


DJ Adonis said:
A few months ago, through a post in a forum on this subject, I discovered the world of seduction and that I was an AFC, someone who gave women too much importance. I ended up discovering the different PUA¡¦s of the seduction world, and their stances on the mysterious topic of love. I learned what was the proper behavior for having success with girls, and things improved, slightly. They explained it usually on their terms, and it was not understandable for a recovering AFC like me, who has been single all his life, and has never gotten past the friend stage with a woman. Good thing I¡¦m still young:)

I won¡¦t say this ebook totally shattered my world, but I like how the meat of the book focuses on what do in the opening acts. This is what a fledging Don Juan needs to know, you can¡¦t have success with women without starting off an interaction right. Your views were neutral, and basic enough to take your reader into account.

Also, most PUA¡¦s tell you the whole deal, how to get women from start to finish. Beginners find this frustrating, not enough time is spent on each section, and you are teaching us your way of grabbing women. Your book doesn¡¦t explain very much what to do after the opener at all. It gives you a sort of self improvement challenge to grow our journey to be a DJ (Don Juan).

This is how everyone should truly teach it, I don¡¦t want to be told exactly how to do things, life always throws a wrench into the equation (believe me, the moment I start spewing canned stuff, funny yet scary stuff starts happening). By giving us a foundation though, and letting us build and test our own ways, we learn slower, but our understanding grows deeper from more experience.

I know that I¡¦ll end up being a Don Juan in time, because I¡¦m following my own path, instead of another person¡¦s destiny.

Thanks for giving me a push in the right direction.


Ryan_bass said:
I purchased the Art Of Approaching and the advanced multimedia course about 6 months ago and it changed my life. The Art Of Approaching gave me a simple step by step guide on how to approach and gain rapport with women.

Now all my mates think I¡¦m a legend because of your group theory tactics. If only they knew how easy it was.

Keep up the good work


AlexSensei said:
Having read the majority of the so-called gurus in the area of dating, I rate this high.

First, The Art of Approaching doesn¡¦t waste time on talking about nonsensical things. It gets right to the point. The manner in which it is written is more like a close friend talking to another friend that it makes it easy to get through. It doesn¡¦t require you to become a clown or dress like a damn fool. It encourages you to just be yourself with the material.

Mr. Matthew¡¦s work is always geared towards making it ¡¥easier,¡¦ instead of more and more lines and a whole host of other junk that is time consuming and really leads to nowhere.

Besides, why spend so much money on all the other stuff out there, when you can get the best right here for less? Every month more and more gurus are popping up. Stay with the Art of Approaching and his new material coming out and I assure you, ¡§You¡¦ll be the Man/Player/Pimp.¡¨ Just Do It!!


BlueCircle said:
Mr. Matthews¡¦ blog was my first experience with this world of seduction, and not all of us prospective ¡§PUA¡¦s¡¨ have such a solid bridge to cross. I did. I had before me a fire hydrant from which I had only planned to take a sip.

Mystery, Tyler Durden, Style, Swinggcat, David Deangelo, Gunwitch, Ross Jeffries - oh dear god! Some were good, some were bad, some were on the fence. All were presented through Matthews¡¦ opinion and perspective, albeit, but all were presented with the promise of a whole new life. I mean, it wasn¡¦t a question of whether my game was good or bad. I had no game at all. That blog opened my mind, eyes, and doors I had never imagined.

The Art of Approaching was the first product I purchased from this world. What a kick-ass investment. This community, and even this blog, is as intimidating to a layman as a scholarly article database is to a college student. Here, in this book, everything was condensed and consolidated, and all in the first step of pick-up.

I was approaching women later that day, pulling numbers later that night, landing dates later that week, and getting laid later that month. That month took my social and sex life, beat it to its last breath, and then rebuilt it into not only a fearless but greatly enjoyable experience.

All of my knowledge stands on the foundation of this blog. All of my experience stands on the foundation of this book. I don¡¦t know what Joseph intends to share in his new products, or who he will choose to share it with first. I don¡¦t care. I trust that whatever is up his sleeve is of excellent standard. And I¡¦m glad I could take this opportunity to instill the same trust in anyone reading it who has struggled like I and so many others have in the past.


Paulo said:

Hi Joseph,

Did I like your ebook? You betcha!

Did it change my life? Not just mine but my mate Marco is a completely changed man.
Let me enlighten you, my dear friend.

Modesty aside, I am easy on the eye so, I never had many problems approaching girls, as a matter of fact, they were who took the initiative!

So one night out in town, with a mate of mine that used to be dead shy, introduced me to your ebook after I saw him jumping from set to set making lots of girls sharing their opinion & laughing their asses off!!!

When I asked where he got his new burst of confidence from, he proceeded to explain with sheer enthusiasm and detail about this secret society and all its PUG¡¦s, and praised your book as ¡¥the easiest pussy magnet manual available to man¡¦.

Skeptical as I was, I asked Marco to lend me the book so I could read it and give my honest male opinion.

I forget to mention that we¡¦re not English but Portuguese guys from the island of Madeira, so your work is well known even in the most secluded island in the Atlantic Ocean and that your book is simply known as ¡§O íman da pachacha!¡¨, but I digress.

Back in track, a week passed and I tried a lot of your openers with Portuguese girls (after adapting them to our ways of course), and was more than impressed with the results especially the opinion ones.

I pointed out before that girls always opened me, what I didn¡¦t say was that because of that little tiny detail, I never took the lead as there was no need to!

Nonetheless, a lot of times girls would open me straight away but sometimes, they would take too bloody long!!

As you might have guessed, even with hundreds of girls in my life, I¡¦ve always been very shy.

The result of your ebook in my life was that I don¡¦t need to wait for the girl to loose her inhibitions and open me with silly lines; in fact I can go up to them and show that I can walk the walk & talk the talk!

And that my friend, is rather priceless!

Bring it on!


Forge said:
As a man of 38 I am glad to see this info out there. I have helped myself to quite a few servings of cute young things since I have started following Joseph¡¦s writings and system. It is all about taking that leap of faith and getting out there an being who you were meant to be and not who society deems you. For any of you that think that this is a joke and do not take what Joseph and other are out there teaching, wake up and smell the roses boys. This course will not only help you with women but with the business life too.


BuckRogers said:
The Art of Approaching is the first thing I have read in the seduction community besides the occasional e-mail or blog. It really is a great resource and has helped me very much in not only meeting people but also with my current relationships. The fact that you include your personal experiences has helped me tremendously. Thank you and I¡¦m excited to see what you have in store for us.


Skink4prez said:
I have read and listened and watched to alot of the various gurus in the community. I have read the message boards and I can say that I have taken away useful information and ideas from most all of them. However, I also noticed there are different ideas from all of these guys on how to use these skills.

I often compare the skills of picking up women to a superpower, and like any superpower, you can use them for good or evil (alright evil might be a little extreme, but you get the picture).

Unfortunately, it seems as though there are quite a few people within the community that use their skills for the dark side. There is a pocket of guys that are misogynist and look at it as a way to get even or own women as a possession.

I¡¦m like¡K ¡§Naw, I love women,¡¨ and that is the feeling you get from the Art Of Approaching program. It is developed by a man that loves women, and emphasizes using the powers you gain to express that.

I like that it is more about not changing yourself, but emphasizing those aspects of ourselves that are interesting and intriguing that we all possess. I have always liked who I am, and I don¡¦t really feel like changing myself to where I am going out wearing an LED belt buckle, or seeing how many digits I can get. I want to meet a lot of women, but to add their energy to my life, and sometimes that may mean sex, but other times it may just mean hanging out with a really cool girl that I may not have had the cojones to talk to in a prior life.

That is why I would recommend the Art Of Approaching, it comes from a more positive mind frame than other programs I have encountered and is easier to adapt to your own personality.


Vikas said:
Art of Approaching has changed me quite a bit. I am a very shy person around people in general not just girls. I needed confidence around women as well as a proven method to interrupt a woman and talk to her.

The theories of approaching that were laid out in the Art of Approaching allowed me to enter into conversations with anyone including very good looking girls that used to make me piss my pants before.

Now I have an extremely valuable tool to work on cold approaches and start getting more women in my life.


Qboxer said:
The most important thing in pickup is learning to approach new, random women without worrying about what happens. It¡¦s all just fun, you¡¦re just meeting people and sharing interesting experiences. And if you get laid, well that¡¦s a plus! If you don¡¦t, nothing lost, in fact you¡¦ve probably made a new contact and a new friend, who has hot friends to boot¡K


Winston said:
The Art of Approaching really powered my love life to reach another level. When I first visited the website, I noticed that it was very straight forward and down to earth. There wasn¡¦t a lot of persuasive salesman-like propaganda that is placed in a lot of other sites. That was only the beginning. Joe is also unlike other pickup artists because he stresses the fact of approaching women naturally instead of goofy routines, pick-up lines, etc.

Everything in the Art of Approaching has a very natural feel to it. You don¡¦t need to memorize much, just by reading the book, your character is changed for the better. I think this is what the Art of Approaching is really about. Changing one¡¦s character naturally to make him a better person around women.

I would recommend Joe¡¦s book to everybody. It not only improves who you are around women, but just around people in general. After reading his book, I was able to charm just about anyone; my boss, my friends. Joe, I really want to send out a thanks to you!


Honeytrap said:
Well where to start? Probably 2 years ago when I accidentally stumbled across David DeAngelos stuff. His Double Your Dating E-book showed me so much of where I was going wrong. The 2 main things I got from that and was able to correct straight away were ¡§Cocky and Funny¡¨ and ¡§Oneitis¡¨.

I haven¡¦t had a single case of ¡§oneitis¡¨ since. Not now that I know obsessing over one girl who I hardly know is entirely down to not having options. Right now I cannot imagine ever being that way again.

I¡¦m lucky. I¡¦ve always been naturally cocky and funny, but when I was around girls I¡¦d clam up and not do it for fear of ¡§offending¡¨ them. Now Its always on!
¡§It¡¦s always on!¡¨ (if a woman is talking to you, assume she¡¦s interested) is another trick

I¡¦ve picked up from David D through his excellent monthly ¡§Interviews with Dating Gurus¡¨ series, which is where I discovered a certain Mr Matthews! These interviews are always informative, but I was amazed by how much Joseph said that struck a chord with me. Especially as I had already identified approaching woman as possibly my weakest point. And not just women - starting conversations with complete strangers generally was a huge problem. I was fed up of being left alone in bars by friends who had spotted someone they knew and had to go and talk to them. So I took a chance on ¡§Art of Approaching¡¨.

Just as with David D¡¦s stuff, there are really practical tips I can take away from this. The main one being the Bootcamp section. Trust me - I¡¦ve learnt a ton of stuff through David D¡¦s Interviews and E-book, but I¡¦ve just not had a clue how to put the individual pieces together.

This book solves this.

It¡¦s also helped me get some perspective - I¡¦m not going to suddenly turn into Casanova overnight. You need to learn to walk before you can run, and crawl before you can walk. At least I won¡¦t be crawling to any more women. That¡¦s a start!

Not to say that ¡§The Art of Approaching¡¨ just puts the pieces together for you. Nowhere, and I mean NOWHERE else have I come across anyone stating such an obvious and helpful tip as ¡§How to tell if a girl is checking you out¡¨. Ladies and Gentlemen - IT¡¦S IN THIS BOOK!! And let¡¦s face it, if you know a girl¡¦s checking you out, that¡¦s half the problem solved.

And I have to mention the confidence section too. David D¡¦s book covers this, but I think Joseph has the edge here. Such a simple but profound phrase as ¡§You don¡¦t know what a woman is into¡¨ has really stuck with me. Every time I have a negative thought about my appearance - I remind myself of this. I already know I¡¦m not the worst looking guy around, but this helps take up the rest of the slack!

So, do I recommend ¡§The Art Of Approaching?¡¨ Undoubtedly, yes. Where I¡¦m not so sure is if I rate it above everything else. Maybe I¡¦m biased because I started with David D¡¦s stuff (and discovered Joseph¡¦s stuff through it), but I felt ¡§Double Your Dating¡¨ gave me a better general grounding. But that¡¦s the beauty of getting more than one opinion on things. Both David and Joseph are working to the same goal (getting the girl), just both covering different parts of the subject (Dating v Approaching). Ideally you should check out both. In my opinion, the two books go together like strawberries and cream!

I don¡¦t know what $39.95 will get you in the US, but, thanks to the exchange rate, in the UK it¡¦s less than a tank of petrol. And guess what? In this book there¡¦s even the exact line to say next time you¡¦re filling up and you spot a cracking bird at the next pump!


DeGamma said:
Art Of Approaching¡K what do I think of it? I came upon a website one night that said something like, ¡§Free 7 Day Course On How To Meet Women¡¨. It was a pretty dark night for me. I was very down about myself and the complete ¡¥no-fly-zone¡¦ that was me and women. I signed up for it and was impressed by the advice that Joseph Matthews delivered. What upset me was the tag at the end about paying for this ¡¥Art Of Approaching E-book¡¦.

I thought great, there¡¦s was something that SEEMED like a genuine, altruistic act but at the end of the day, like the rest of the world, it asks for a credit card number. I figured if I bought this ebook then maybe it would have one or two interesting things to say but it would probably just be a shammy way for some guy to make a buck. I thought I¡¦d still be as lonely and clueless as I was then.

I can¡¦t tell you how that E-book watched me from the dark corners of my email. Many weeks past and when I came back from some fairly average night out I¡¦d find this thing quietly raising its hand saying ¡¥just give me a go, please¡¦. One day I just decided it wasn¡¦t too much money and if this guy had really put sincere work into this thing then it could be the best money I ever spent.

First off I was amazed at the depth of the Art Of Approaching. I¡¦ve seen some criticize it for being too short but I think such people are nuts. I read that thing cover to cover and afterwards went through and made abridged notes for myself so I can do a quick scan refresher course on the stuff that is most helpful to me.

I could see why Joseph charges for the Art Of Approaching because it is obviously the result of a huge amount of research, study and thought. I literally imagine that a lot of his blood, sweat and tears are in this book, and some other things¡K ahem.

I have simply found the Art Of Approaching superb and have never regretted giving it a chance. It doesn¡¦t claim to be some magic fruit that will have women following you down the street like a cheesy deodorant ad. What it does do is simply ¡¥decant truth¡¦. The book deals with the dynamics of how you take a person you don¡¦t know and help them give you the time of day. This alone is an amazing asset to meeting women who you¡¦d normally never meet.

Beyond that it deals exhaustively with human interaction and attraction, helping you create and intuit the signs that will get you off your couch and onto her couch. There is also a dimension of experience and knowledge that Matthews brings to the pages which you simply can¡¦t get without a mentor who¡¦s been on the front line swinging and missing and picking himself up again for years. He¡¦s like the big brother you wish you¡¦d always had who could help you with this stuff.

For me Art of Approaching has removed the stagnating influence of fear and indecision around women. It has helped me get to a place with many women where I can finally start being myself and finding a connection - because you¡¦ve gotten through that awful first interview phase where she¡¦s deciding whether to palm you off or not.

The Art Of Approaching will not make you a god but it will give you the overall understanding and strategy to unlock your interactions with women. Most importantly it can remove the self-defeat that right now might be sabotaging nearly every encounter you have. Or more often don¡¦t have.


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